Although clients will discuss the scope, appearance and objective of a logo before the designer conceptualizes it, it ought to be kept in mind that the designer is in fact, the better person to understand the scope of a logo.
There are clients that will often demand fulfillment of exact specifications, such as "Make the logo colour red", "Adjust font size to 16 pt", "Set a circular image", etc. This not only narrows the scope of the designer, but also gives him hardly any chance to attempt something different. However, there are also clients who trust the decisions of a designer and provide him the liberty to bring their innovative thoughts into action.
While attempting to design an eye-catching brand company logo, you must carefully choose the right elements for the design. However, where most designers fumble is in their choice of types of logo. The following points helps you make the right choice while working on client projects:
Type-based Art logos: Type based or textual design is a common form of company logo. Here, you may mention the name of the company in the plain or stylized typeface. This helps register the name of the company in the minds of the customer at the first look. For instance, the art logos of famous brands like FedEx, Google, Microsof company, Youtube, etc. has given them their brand identity.
Symbol-based Art logos: Symbol based art logos use specific symbols. Here, the company name is not visible in the logo. So, you need to be creative with the designs so as to generate a lasting impression on customers. The symbol occasionally includes a pictogram, a figure, a mark or a specific symbol that portrays what the company stands for. Famous brands like Apple, The puma company and Covering makes use of such a company logo to represent their corporate identity.
Summary Art logos: Many companies make use of summary art logos to represent their brand identity. Such art logos use innovative signs or graphics that amounts in the identity of the company for the target audience. However, as a designer, you should keep in mind that creating such a logo requires you to execute a detailed research about the company. For instance, LabVantage Inc., a software company, uses a logo that has a reverse "V" sign to indicate their growth potential.
Initial Based Logo: You may also prefer to form you consumer’s logo based on their initials. Use brief initials instead of using lengthy names to represent your consumer’s brand. This makes the brand known by the acronym used. For instance, the art logos of Kia and Macintosh personal computer Donald's best qualify as an initial based logo where they use 'H' and 'M', respectively.
Marker Style Art logos: Marker or brand style logo is mostly used to represent automobile, sports brands or universities. The art logos of car brands like BMW, Mercedes or universities like Howard or Oxford have marker style art logos.
Whatever function as the style of logo you choose, you should always keep in mind that custom company logo is not an easy task. Use your skills to the far better create something that sets a benchmark standard for other programs in the same sector.
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